Q+A with Co-founders, Sonali and Shaf, on 10 years at Body Plot
It marks 10 years at Body Plot, and one of the reasons why so many people join Body Plot, aside from the sustainable and holistic health factors, are Sonali and Shaf themselves.
Sonali and Shaf are the co-founders of Body Plot are the reason why thousands of people from across the globe are now celebrating their health and bodies in the most sustainable and healthy way. They both had their own health conditions along with Shaf facing the challenges of being underweight and Sonali battling obesity and an eating disorder. This week, we run through a fun Q+A talking all things Body Plot, their personal journeys and some fun facts that you might not know!
Shaf, what does Body Plot mean to you?
Everything! I know people say that about their jobs and I'm sure 75% really do mean it when they say it but Body Plot has grown to give me more than just a rewarding feeling. It's brought me a lifelong commitment to helping others believe in more than their existing beliefs. That may sound a little fairytale-ish but when you witness people overcoming self-limiting hurdles and then pay that forward - it's indescribable!
Sonali, what is your favourite part of Body Plot?
I absolutely love every element of Body Plot but taking my Body Plotters through challenges and seeing the reward has to be my favourite. Our Body Plotters outlay their challenges in their initial consultations. However, when I start seeing families getting healthier, clients feeling stronger, clients feeling like the relationships with their bodies are improving, cholesterol and other medical issues start resolving; witnessing these positive impacts are my favourite!
Shaf, what motivated you to leave the corporate world and co-create the Body Plot movement?
I believe that at different stages in our life, we are forced to conform to certain standards laid out by family, friends and various other influences around us. Sometimes to the detriment of our own good! So, when I was witnessing people stuck in the corporate space who were unfulfilled, dealing with so many health issues and ailments that they were finding it hard to tell the difference between what was normal - I had to change my own mindset so I wouldn't end up being one of these people for life. I was already dealing with a chronic health condition, multiple operations and still having to put my 'corporate life' first - I knew something had to change! Fast forward, I've healed my own health ailments, deliver workshops to the very same corporate settings I used to work in and now work 1 - on - 1 with the very same type of clients that need help the most - people who are just like I used to be!
Sonali, name 3 different parts of the Body Plot journey that you think EVERY one will experience?
Community, education and non-judgemental support. It's more than just an individual plan, but instead a powerful and rewarding journey where you become an integral part of our family.
Shaf, what’s been your biggest client achievement at Body Plot?
Unfair question! I don't have just one. But actually my biggest achievement with a client isn't something physical or measurable as such - yes, helping clients lose inches, get stronger and prioritise their health is certainly a huge achievement in my book but actually my stand out achievement is helping clients get through some of the toughest points in their lives through the power of movement. Dealing with loss and grief (in whatever format), but helping that particular person heal themselves through this challenge with the power of movement is definitely a stand out achievement!
Sonali, could you do this job without having gone through your own health journey?
Without my own health journey, I'd probably be a lawyer, working a 9-9pm and probably not feeling satisfied. Having gone through my own health journey has allowed me to become a better Nutritional Therapist. I pair my nutritional education with real-life psychology and emotion which has allowed me to understand our Body Plotters so much better and enables me to give them the support and guidance they need to implement theory into practice. They can relate to the human in me which is often left out when it comes to service based industries such as ours.
Shaf, how many hours do you work a week on the business including client facing and working on the business?
I focus on a 40 hr week with client facing time (approx) and then at least 10 hours on what I call my - 'working on the business, not in the business' time! Lots of ventures and projects in the pipeline!
Sonali, how hard is it to strike the balance of patting somebody on the back vs telling them what they don’t want to hear?
One of my clients once said to me "I told my sister how incredible you and Body Plot are and told her "(name), Sonali will get you to do what you don't want to do, will explain why with a smile on her face and you'll end up doing it comfortably and happily." My job is not to deliver consistent positive feedback but instead to coach our Body Plotters to make decisions aligned with their best health and goals. Sometimes, the feedback won't be what they initially wanted however, I believe a) we often need to do things we don't want to do to see success and b) if we tap into why you don't want to do it, it's usually not what one would expect. Once we dig deep and discover this, I aim to provide comfortable and sensible strategies that help our Body Plotters do things that they need with greater comfort and happiness.
Shaf, what is your favourite exercise and why?
I know I'll get some moans and groans with this one but good old fashioned tricep dips! The pump, the ability to create variations and also the lack of equipment needed - win, win, win!
Sonali, you and Shaf are both proof that a husband / wife team CAN work - why does this work?
During business hours, we are business partners. We compliment each other with such polar opposite strengths. We both bring our skills and talents to the table, challenge each other regularly and always put the business and our clients at the heart of everything that we do. We remain respectful to each other as business partners and don't take anything to heart. After business hours are over, we then meet each other as husband and wife. The only side effect of being in business together is that we often find ourselves talking about Body Plot over the weekends, when we're out and at unearthly hours when one of us (or both of us) has an ingenious idea! But we're working on that with monthly date days where Body Plot talk stays at the office. However, we don't feel bad, when you're as passionate about helping people as much as we are - you can't feel bad!








